01. Market demand

Bringing new and competitive sugar beet varieties to market is a long-term mission. This is because various factors determine if a new variety is suitable for a specific growing region.

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02. Market analysis

We start with an extensive market analysis to identify the challenges in each region in terms of climate, soil type, sugar industry needs, and threats such as diseases or insects, etc.

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03. Breeding

Research begins by implementing the right traits. Growers' needs, as well as the requirements of the sugar industry, must be bred into future genetics.

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04. Field trials

SESVanderHave tests the adaptations of these materials, now called hybrids, to different conditions with field trials across the main sugar beet growing areas over multiple years.

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05. Seed production

The seed propagation begins during the field trial research to reduce the time between initial research and availability to growers.

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06. Seed processing

After seed harvest, sugar beet seed is far from ready for the grower so the seed has to go through many processes to ensure that it becomes the nice round blue "pellet" for which we are known around the world.

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